Niagara Falls Billboard: How to Own the Spotlight at Monroe Plaza

Fabian Gehring
11 minutes ago
2 min read

If you want locals and tourists in Niagara Falls to actually see—and remember—your business, place your message where they’re already stopping, looking, and deciding. That’s why Big Digital Boards’ Monroe Plaza location is such a powerful play: three digital bulletins perched above a high-traffic retail center at Thorold Stone Rd & Dorchester Rd, with long dwell times thanks to the signalized intersection.

Why Monroe Plaza Works

1. Built-in attention at red lightsDrivers naturally pause at the intersection, which extends viewing time and boosts ad recall. Instead of drive-by glances, your message gets a few full seconds to sink in.

2. Daily life happens hereThe boards face shoppers visiting the 24/7 7-Eleven, ServiceOntario, and families from Saint Paul Catholic High School. Your ad meets people during everyday routines—commuting, errands, and coffee runs.

3. Tourist + local blendNiagara Falls draws visitors year-round. The plaza captures both cross-border tourists and nearby residents, including sports families heading to Niagara Falls Soccer Club and other attractions.

The Numbers That Matter

Weekly impressions: ~140,000 per spot
Display time: Six 10-second slots per rotation
Format: Digital bulletin video panels (4' x 12')
Location: 4025 Dorchester Rd, Monroe Plaza (Niagara Falls)

That means your brand is seen thousands of times a day in a location where eyes are already focused forward—not scrolling past.

Pricing & Current Offer

For a limited time, businesses can get started without a giant budget:

One Week: $599
One Month: $2,199
Three Months: $4,399 — Get one month free

That’s up to 33% off, designed to make high-impact local visibility accessible to small and growing businesses.

What Works on a Niagara Falls Billboard

Short, bold messages with one clear call-to-action. Think:“Open Late on Dorchester.”“Book Today.”“This Week Only.”

At Monroe Plaza, contrast and clarity win—clean backgrounds, large text, and a strong brand mark. If you don’t have creative ready, Big Digital Boards offers a free mockup, so you can see your ad before committing.

Use Cases That Shine at Monroe Plaza

Restaurants & cafés: Highlight daily specials, delivery options, or new menus.
Home & auto services: Promote same-day quotes or seasonal tune-ups.
Healthcare & clinics: Share walk-in hours or new-patient promos.
Events & attractions: Push weekend showcases or local openings.

Because people pass this intersection multiple times per week, consistency builds local trust and top-of-mind recall—the kind that turns “I’ve seen that ad” into “Let’s go there.”