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Attention Niagara Employers: New 2026 Job Posting Laws and How to Recruit on the Big Screen

  • Writer: Fabian Gehring
    Fabian Gehring
  • Jan 27
  • 2 min read

The hiring landscape in Ontario is officially changing.


As of January 1, 2026, the Working for Workers Four Act (Bill 149) comes into full effect. If you are an employer in Niagara Falls with 25 or more employees, your job postings are about to become a matter of legal compliance.


But while many businesses see this as another "compliance headache," smart local employers are seeing it as an opportunity to change how they find talent.


What You Need to Know: The 2026 Hiring Mandates


The new laws were designed to level the playing field, but they also mean your ads need to be more detailed than ever. Starting next week, all public job postings must include:


  • Salary Transparency: You must list a specific wage or a salary range. (Pro-tip: The range gap cannot exceed $50,000).

  • AI Disclosure: If you use AI to screen or rank resumes, you must state that clearly in the posting.

  • Vacancy Confirmation: You must explicitly state if the posting is for a real, current vacancy.

  • No "Canadian Experience" Barriers: You are legally prohibited from requiring Canadian work experience in your posts.


The Problem: Online "Noise" is Getting Louder


When you post a compliant ad on a major job board (like Indeed or LinkedIn), you aren't just competing for talent; you’re competing with an algorithm. Between AI-generated resumes and the ease of "one-click" applications, local HR teams are often buried under 500+ resumes most of which aren't even from Niagara.


This is where the Big Screen comes in.


Why Billboards are the Ultimate "Local Filter"


Advertising your job opening on our Monroe Plaza board (Thorold Stone Rd & Dorchester Rd) does something an online job board can't: It reaches the passive candidate.


  1. The Commuter Capture: Your next great manager is likely already working elsewhere in Niagara. They aren't scrolling Indeed at midnight, but they are sitting at the red light at Monroe Plaza on their way home.

  2. Instant Credibility: A billboard says "We are a local, established company that is growing." It builds your Employer Brand in a way a text-based online ad never can.

  3. Hyper-Local Targeting: You don't need resumes from across the province. You need someone who can get to Thorold Stone Rd on time. A billboard ensures every person who sees your "Help Wanted" sign is already in your immediate area.


Recruit Faster with the "Quick Boost"


Don't let your HR department spend all of January filtering through junk emails to stay compliant with new laws. Stand out where your local talent is already looking.


Our Quick Boost package is the perfect short-term solution for high-priority hires. We can get your "Now Hiring" ad live in 48 hours, fully compliant with the new transparency laws, and seen by over 21,000 pairs of eyes daily.


Is your team ready for 2026?


 
 
 

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