How Much Does Billboard Advertising Cost in Ontario? (2025 Guide)

Billboard advertising remains one of the most effective ways to grab attention — but how much does it really cost?Whether you’re promoting a local event in Niagara Falls, a business in Hamilton, or a new product across Toronto, billboard pricing depends on several key factors: location, visibility, format, and duration.

Let’s break down what drives billboard advertising costs in Ontario — and how to make sure your campaign delivers maximum impact for every dollar.

1. Location: The #1 Factor in Billboard Pricing

Just like real estate, billboard costs are all about location.High-traffic areas with consistent visibility — like the QEW near Niagara Falls, 403 through Hamilton, or Downtown Toronto corridors — come at a premium because they reach tens of thousands of daily viewers.

• Niagara Falls billboards: Ideal for reaching tourists and local shoppers — great ROI for hospitality, attractions, and events.

• Hamilton billboards: Perfect for commuter traffic, regional service businesses, and retail brands.

• Toronto billboards: The highest cost per impression, but unmatched reach and prestige.

💡 Pro tip: Even a slightly off-main-route digital billboard can deliver strong visibility at a lower cost — especially when combined with smart scheduling.

2. Billboard Type: Static vs. Digital

Static billboards (traditional printed displays) are generally less expensive upfront but lack flexibility. Once your ad goes up, it stays until replaced.

Digital billboards, on the other hand, offer unmatched control. You can:

• Run multiple creatives in rotation

• Change content anytime

• Target specific times of day or audience groups

At Big Digital Boards, we specialize in digital billboard advertising, giving clients flexibility without the high production costs of static printing. Digital options typically start at a few hundred dollars per week, depending on screen location and share of time.

3. Campaign Duration

Most billboard campaigns in Ontario run for 4 to 12 weeks, but digital formats allow you to test shorter bursts or seasonal campaigns. Longer commitments usually come with discounted rates — making sustained visibility more affordable over time.

Example pricing structure:

Campaign Length	Typical Cost Range	Ideal For
1–2 weeks	$$	Short-term promotions or events
4–8 weeks	$$$	Brand awareness or product launches
3+ months	$$$$	Ongoing brand presence and recall

4. Design and Production Costs

If you’re using a static billboard, expect printing and installation fees on top of ad space costs.With digital billboards, creative design is often the main additional cost — but the ability to update content without reprinting saves thousands over time.

💡 Need creative? Big Digital Boards’ design team can help you craft visuals that make your message pop, even in fast-moving traffic.

5. Cost Efficiency and ROI

Here’s where billboard advertising truly shines: cost per impression (CPM).Compared to online ads or radio, billboards consistently deliver one of the lowest CPMs in marketing — often below $5 per thousand impressions.

And with digital tracking tools, you can now measure impact more precisely — linking exposure data to web visits, store traffic, or sales spikes.

The Bottom Line

There’s no one-size-fits-all price for billboard advertising — but there is a perfect strategy for every budget.Whether you’re a local Niagara business or a national brand, digital billboards let you scale your spend, control your content, and reach your audience in the moments that matter.

Contact Big Digital Boards to get a custom quote and find the best billboard locations for your campaign.