Holiday Campaigns That Shine on Billboards

Fabian Gehring
Oct 23, 2025
2 min read

Seasonal Inspiration for November–December

The holidays are when creativity really comes alive — from sparkling shop windows to festive ads on every screen. But few mediums capture the magic of the season quite like a digital billboard.

When done right, a holiday billboard can stop traffic (literally), boost sales, and give your brand that warm, memorable glow that lingers long after the lights come down.

Here’s how to make your November–December billboard campaigns truly shine.

1. Tap Into Emotion, Not Just Promotion

The holidays are emotional. Joy, nostalgia, generosity — these feelings are what connect people to brands.Use your billboard to tell a quick, heartfelt story rather than just pushing a product.

Example:

“From our family to yours — Happy Holidays.”+ warm imagery, snowfall animation, and your logo subtly fading in.

A simple, human message beats a loud sales pitch every time.

2. Celebrate Community

Billboards are hyperlocal. They’re the perfect stage to show love for your city or neighbourhood.Consider highlighting local events, thanking customers, or donating ad space to a holiday charity initiative.

Idea:

“Proud to light up [Your City] this season.”Include a QR code linking to a community donation drive or local holiday guide.

3. Use Motion and Light to Create Magic ✨

Digital boards are made for festive animation — snowflakes falling, lights twinkling, or presents unwrapping.Even subtle motion grabs attention and sets your brand apart during a busy season.

Tip: Keep loops short (under 10 seconds) and ensure your visuals are legible from a distance — think bold fonts, high contrast, and simple layouts.

4. Count Down the Season

Create anticipation by turning your campaign into a countdown series — to a sale, event, or the big day itself.Rotating daily messages (“3 days left!” / “Happy New Year, [City]!”) keep your content fresh and relevant all season long.

5. Showcase Limited-Time Offers

Yes, emotion matters — but urgency drives action.Highlight holiday sales, extended hours, or special gift bundles. Use big, bold text and clear CTAs like:

“Shop Today — Ends Dec 24!”“Scan & Save Instantly 🎁”

Pair it with festive visuals to stay celebratory, not salesy.

6. Think Beyond Christmas

While Christmas dominates December, not every viewer celebrates it.Include messages that embrace all holidays — Hanukkah, Kwanzaa, Diwali, and New Year’s — to make your campaign inclusive and community-focused.

7. Plan Early, Book Smart

Billboard demand spikes in November and December. Secure your space early — and if you want maximum visibility, choose high-traffic locations near shopping areas, event venues, or commuter routes.

Our team at Big Digital Boards can help you find the perfect spot, design the creative, and manage your digital rotations so your campaign shines bright all season long.